This project investigates the ways branding reinforces outdated stereotypes and proposes a gender-neutral alternative that prioritizes inclusivity over traditional marketing tactics. By reimagining packaging with a focus on interests rather than gender, my co-presenter Erin and I demonstrate how design can evolve to be more inclusive. Our work challenges the industry to break free from restrictive binaries, fostering branding strategies that reflect the diverse identities of today’s consumers.

For this project, I went through a process of exploring how we can cater to a specific audience in the realm of politics while remaining nonpartisan. For my audience, I chose those of us out there who often feel overwhelmed by all of the available information relating to politics – for anyone who feels like they don’t know enough to vote or that feel politics just “isn’t my thing.” I wanted to express a feeling of comfortability and community to express that politics is for everyone, and you don’t need to be an expert to vote. This was a process of research and peer review.